Monday, April 13, 2009

Hard times call for more need for escapism




I know I love nothing more than to get lost in a good book when I'm having a hard day. I ran across this article and thought I'd share.

In a recession, what people want is a happy ending.

At a time when booksellers are struggling to lure readers, sales of romance novels are outstripping most other categories of books and giving some buoyancy to an otherwise sluggish market.

Harlequin Enterprises, the queen of the romance world, reported that fourth-quarter earnings were up 32 percent over the same period a year earlier, and Donna Hayes, Harlequin’s chief executive, said that sales in the first quarter of this year remained very strong. While sales of adult fiction overall were basically flat last year, according to Nielsen Bookscan, which tracks about 70 percent of retail sales, the romance category was up 7 percent after holding fairly steady for the previous four years.

You can read the full article HERE

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